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THE US HISPANIC MARKET IN NUMBERS!
$2.8 TRILLION
U.S. Hispanics’ annual buying power. Forecasted to grow even more over the next two years.
1 IN 5 AMERICANS
Are Hispanic
71% SPEAK ENGLISH
Bicultural Hispanics lead
the segment at 42.2%.
Only 28.3% speak just Spanish
and identify as Hispanic rather
than American.
51% OF NEW POPULATION GROWTH
is made up of Hispanics, according to the latest census.
58% OF HISPANICS
In the U.S. are under the age of 34.
WHAT IS BETTER THAN A U.S. AGENCY doing marketing for Hispanics?
WHAT IS BETTER THAN A U.S. AGENCY doing marketing for Hispanics?
IT IS TO HAVE A Multicultural
Team in the U.S. doing marketing for their people.
every project starts with a who?
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Brand Awareness Campaign
*U.S. Hispanics’ annual buying power is expected to exceed $2.5 trillion in the next two years—that growth is double the rate of non-Hispanics” (Adweek, n.d.).
Download the free ebook:
Creating Culturally Relevant Marketing Campaigns
That Resonate With Diverse Audiences and Promote Inclusivity.The Importance of U.S. Hispanic Audiences
for Consumer Brands
