WORKOUTANYTIME
Client: Workout Anytime
Project: Marketing digital
Creativity
Lead Generation
Campaign Optimization
Campaign Measurement
_CHALLENGE
How to become relevant in a saturated market where competitors spent millions of dollars… We present: You Fit in Here 24/7
_SOLUTION
For the first time ever Workout Anytime wanted to launch a national campaign with a local relevance to be able to connect with potential customers in the areas our gyms are located. But Mazdi took the challenge further and decided to make this campaign a conversion campaign.
We created a consistent campaign message based on what matter the most when joining a gym: 24/7 access, high-quality equipment and premium amenities.
Communication was divided in 3 main buyer persona according to the affinity with our current member base, in that way we deployed a set messages that will engage and resonate (fits) with the audience.
_RESULTS
3.500 INCREMENTAL
Memberships in just 4 Weeks.
+US $1.1MM INCREMENTAL
Revenue according to their
Life time Value.
A COST PER ACQUISITION BELOW $15, AVERAGE $57
Just with the first month dues the campaign paid itself and generates additional revenue.
