EMORY
UNIVERSITY
Client: Emory University
Partnership: Latino Community Found / Stop HIV ATL
Project: Marketing digital Creativity Lead Generation Campaign Optimization Campaign Measurement
Project: Marketing digital Creativity Lead Generation Campaign Optimization Campaign Measurement
_CHALLENGE
According to 2023 CDC studies, Latinos who reported sexual contact between men and who live in Georgia are disproportionately affected by HIV. How to convince Latino immigrants to talk openly about their sexuality and guide them to live it safely?
_SOLUTION
The True Test of Love.
The first campaign with a gay influencer that opened the conversation using the medium through which Latinxs talk everyday the most: WhatsApp.
_RESULTS
INCREASE 500%
HIV tests compared to previous campaigns.
342 DIRECT CONVERSATIONS
That we maintain active today.
102 PREP TREATMENTS
Requested improving quality and life expectancy of those affected.
20% Conversion Rate
For each person contacted or enrolled in a PrEP treatment.
