CREST
Client: P&G / Crest
Project: Brand Awareness
Creativity
Lead Generation
Campaign Optimization
_CHALLENGE
Our challenge lay in positioning Crest as the preferred option for superior whitening within the U.S. Hispanic community.
_SOLUTION
Positioning the superior whitening power of Crest among U.S. Hispanics.
_RESULTS
TOP
CHOICE
For whitening among U.S. Hispanics, particularly at Publix.
STRONG
LOYALTY
And boosting market share within the Hispanic community.
