YANCEY CATERPILLAR
Client: Yancey CAT
Project: Brand Awareness
Creativity
Lead Generation
Campaign Optimization
Technology
_CHALLENGE
The Hispanic market was completely untapped because there was no direct means of communication with business owners in the construction industry, hindering efforts to make the brand more approachable.
_SOLUTION
We developed a demand generation campaign with a creative concept aimed at making the brand more approachable to the Hispanic audience. Our strategy focused on capturing their attention by providing powerful insights into this segment.
_RESULTS
INCREASE THEIR MARKETSHARE
Among Hispanics.
WE PARTNER CATERPILLAR
To expand the campaign in more states.
48% increase in top of mind
Awareness among the Hispanic audience
25% increase in upselling
To returning Hispanic customers impacted by the new campaign.
